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Boost Your B2B Lead Generation with PPC

Are your current PPC campaigns falling short in generating the high-quality, ready-to-convert B2B leads that your FinTech firm needs?

It can be frustrating when your firm is investing significant amounts in PPC ads, yet not seeing the desired return on investment. Your click-through-rates may be high, but lead quality and conversions may be disappointingly low, impacting your revenue growth in this fast-paced industry.

The solution lies in targeted, landing page-aligned, and strategically timed PPC campaigns that reach out to your potential leads when they're most likely to convert. This is especially crucial in the FinTech sector where timing can be everything.

Here at Single Grain, a premier B2B PPC agency, we specialize in effective PPC strategizing that will increase your lead generation and ultimately escalate your conversions. Trust us to build a sustainable growth strategy for your FinTech business and deliver higher ROI.

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Single Grain: Your Partner for High-Performance B2B PPC Campaigns

As a B2B PPC agency specializing in the FinTech sector, Single Grain harnesses a data-centric methodology combined with profound audience understanding to design bespoke PPC campaigns that deliver tangible outcomes. We comprehend the intricate sales cycles and specialized markets of FinTech businesses, and we're adept at formulating PPC strategies that align with these unique dynamics.

Whether it's selecting the most suitable ad platforms, crafting high-conversion landing pages, or synchronizing the ads for peak engagement, Single Grain's experts have the acumen and proficiency to fine-tune your PPC campaigns for maximum efficacy in the FinTech landscape.

Through detailed performance metrics and ongoing refinement, we ensure your PPC campaigns remain responsive to the ever-evolving digital marketplace, keeping your FinTech firm at the forefront of the competition.

Our primary services for FinTech B2B PPC campaigns include:

  • Comprehensive PPC Strategy Planning
  • Landing Page Optimization
  • PPC Keyword Research and Optimization
  • Effective Ad Copy Creation
  • Conversion Rate Optimization
  • In-depth Performance Tracking and Reporting

— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out from other B2B PPC agencies?

    Our prowess is rooted in our comprehensive grasp of the FinTech sector, coupled with our proven proficiency in PPC management. We've partnered with a diverse array of businesses, from burgeoning FinTech startups to well-established financial technology enterprises. We stand apart from other agencies by rejecting the notion of a universal strategy. Recognizing the distinctiveness of each business, we customize our approach to align with your particular requirements and objectives. We remain abreast of the latest PPC trends to ensure your campaigns are primed for success. Our team is committed, inventive, and results-driven - we strive to amplify your return on investment, not merely boost clicks.

  • How does PPC marketing differ for B2B businesses compared to B2C?

    In the FinTech sector, Pay-Per-Click (PPC) marketing bears a distinct contrast to its B2C counterpart. The procurement cycles are typically extended, the decision-making matrix is frequently multifaceted with numerous stakeholders, and the solutions on offer can be higher in cost and technicality. As such, a more precision-focused and strategic methodology is essential. Our mission is to engage the appropriate audience, at the opportune moment, with a persuasive narrative that propels them through the sales pipeline.

  • What are the most effective PPC channels for B2B businesses?

    Identifying the most potent PPC platforms is contingent on your FinTech enterprise, intended audience, and objectives. Google Ads and LinkedIn frequently yield impressive results in the B2B landscape. Google Ads empowers us to focus on particular keywords that resonate with your FinTech operations, while LinkedIn is an influential medium for engaging with industry professionals and decision-makers across diverse sectors. By gaining a comprehensive grasp of your enterprise, we'll ascertain the optimal blend of PPC platforms to amplify your return on investment.

  • How much should I budget for a B2B PPC campaign?

    The allocation for a FinTech B2B PPC initiative can fluctuate significantly, influenced by elements such as your sector, market rivalry, and corporate objectives. Our commitment is to deliver efficient PPC methodologies that align with your financial constraints. By comprehending your goals and performing an exhaustive analysis of the financial technology market, we'll put forth a tailored proposal indicating the optimal budget for your PPC initiative. Bear in mind, our primary objective is to ensure you receive unparalleled value and a considerable return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

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