
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Feeling as though your consumer goods brand isn't getting the visibility it deserves on the world's largest e-commerce site, Amazon?
The Amazon marketplace is a bustling hub of consumer products, and standing out from thousands of similar items can feel like a Herculean task. From deciphering complex algorithms to managing customer reviews and product ranking, setting up a successful marketing strategy on Amazon can be a labyrinthine process.
The solution is a comprehensive, strategic approach – a tried and true Amazon Marketing Services strategy, tailored for your unique consumer goods brand and products.
At Single Grain, we have a wealth of experience in Amazon marketing services, specifically for consumer goods. Leveraging our expertise, we guide your brand to cut through the noise and secure its spot amongst the top-ranking consumer products on Amazon.
At Single Grain, we comprehend the intricate workings of the Amazon marketplace and know how to harness its algorithms to your advantage. Our data-driven strategies help your consumer goods stand out on the Amazon platform, securing more visibility and superior rankings.
Multiple touchpoints influence a consumer's decision on Amazon, but it's not just about being seen; it's about forging a strong connection with shoppers, building trust and guiding their purchasing decisions. Single Grain’s Amazon marketing services work comprehensively to amplify all facets of your consumer brand's presence.
We understand that your Amazon strategy doesn’t exist in isolation; it's a crucial component of your broader e-commerce strategy. Our Amazon marketing expertise dovetails with your other digital marketing efforts, ensuring harmonious growth across channels.
Single Grain's Amazon marketing services for the consumer industry include:
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Amazon Marketing Services (AMS) is an array of promotional instruments provided by Amazon, designed to assist sellers and vendors in enhancing the visibility of their consumer goods within the Amazon marketplace. This comprehensive toolkit offers a variety of advertisement formats and strategic targeting alternatives, all aimed at bolstering product recognition and stimulating sales on Amazon.
Consumer-focused Amazon Marketing Services operate by empowering merchants and suppliers to craft compelling advertisements that surface on Amazon's search results pages, individual product pages, and other pertinent sections within the Amazon ecosystem. Advertisers have the flexibility to select from a diverse array of ad styles and targeting strategies to connect with their intended consumer base and stimulate purchase decisions.
Utilizing Amazon Marketing Services can significantly enhance your brand's presence and performance in the consumer industry. This powerful tool not only amplifies your product visibility, leading to heightened sales on Amazon's platform, but also enables you to connect with a highly specific segment of Amazon's consumer base. Moreover, it provides you with invaluable data and insights into consumer behavior and sales metrics, empowering you to make informed decisions that drive your business forward.
The investment required for leveraging Amazon Marketing Services is contingent on the chosen advertisement style, audience targeting preferences, and your designated budget. As a consumer goods business, you have the flexibility to establish either a daily or an all-time budget for your promotional initiatives, with costs only incurred when a customer interacts with your advertisement. Amazon further provides a comprehensive suite of data analysis and reporting tools, empowering you to monitor your return on investment and progressively refine your campaigns for optimal results.