Is your business struggling to reach local customers effectively? Does your brand need more visibility in the local market?
Local service ads, when implemented correctly, can bridge this gap. These ads provide businesses an ace-in-the-hole to attract, engage, and convert in-market local customers. Standard advertising methods may fall short in reaching customers in your local community, leading to missed opportunities.
The solution? Mastering local service ads. These ads place your business at the top of the search results, making your brand immediately visible to the customers in your neighborhood looking for your services.
At Single Grain, we understand the unique dynamics of local markets and how to harness the power of local service ads to gain the engagement you desire.
At Single Grain, our expertise in local service ads gives you a competitive edge. We strategize to build a niche-specific, local audience profile targeting your most profitable customer personas.
Our analytics-driven testing and campaigns ensure your business receives prime visibility, drawing high-intent local customers from search engines to your site. We tweak and optimize your ads incessantly for the most effective returns on investment.
Partnering with Single Grain will keep your business on the map, quite literally, and ahead of the competition. Embrace the agility of local service ads to elevate business growth.
Our key local service ad solutions are:
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Local Service Ads (LSAs) are a type of online advertising that helps local businesses connect with customers directly in their geographic area. When a user searches for a specific service, Google may display these ads at the top of the search results. These ads provide immediate contact information and customer reviews, helping users make quick decisions. The unique aspect of LSAs is that businesses only pay for leads related to their service, making it a cost-effective solution for local businesses.
LSAs can significantly boost your business’s visibility in local search results. They provide an excellent opportunity to connect with potential customers right when they’re searching for your services. Because you only pay for leads, not clicks or impressions, your advertising budget is used more efficiently. Plus, LSAs come with a Google Guarantee badge for qualified businesses, which can increase trust and credibility among potential customers.
The Google Guarantee is a badge that appears on your Local Service Ad after Google has vetted and approved your business. It’s a sign of trust for customers, as it means Google backs your services. To earn this badge, you’ll need to complete a verification process, including background checks and license and insurance verifications. It’s a crucial step in standing out from your local competition.
To optimize your LSAs, first ensure your business profile is complete and accurate. This includes your service areas, hours, and contact information. Regularly collect and respond to customer reviews, as they impact your ad ranking and customer trust. Continually monitor your ad performance, adjusting your ad spend and target areas as needed. Lastly, promptly follow up on leads, as response time can impact your ad ranking. Remember, LSAs are about connecting with local customers at the right time, so make every interaction count!
