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Maximize Ad Spend Efficiency

Are you finding it challenging to maximize your in-game advertising budget? Is your player engagement not as high as you'd like?

In today's competitive gaming landscape, many B2B businesses face hurdles in achieving optimal efficiency with their in-game ad spend. It's disheartening to see a significant portion of your hard-earned budget spent on ads that don't resonate with your player base. This can be intimidating and could be causing your business to fall behind in an increasingly competitive industry.

The solution lies in embracing programmatic advertising. By automating the purchase of in-game advertising space and leveraging artificial intelligence for intelligent targeting, you can stretch every credit further and ensure your ads connect with the most engaged players.

Why choose Single Grain? As a top-ranked B2B programmatic agency specializing in the gaming industry, we have the tools and the expertise necessary to boost your advertising efficiency. With us, your campaign can reach the right players at the right time for a transformative impact on your bottom line.

Amplify Your Reach with Single Grain

Single Grain excels in assisting gaming businesses in maximizing their advertising returns. Harnessing the potential of programmatic advertising, we strategically position your game ads to yield higher player engagement and conversion rates. We help you break through the clutter and connect effortlessly with high-value gamers.

Our robust data analytics capabilities fuel our programmatic strategies, offering insights that enable us to customize your game ads down to the smallest details. We invest time in understanding your target gamers and refine your campaigns to match their gaming preferences and habits. Engagement begins with understanding, and that's where we shine.

With us at the controls, your game advertising campaigns gain unstoppable momentum. Our handpicked strategies ensure your game ads appear on the right platforms at the most opportune times, supplemented by captivating messaging that resonates with your gamers' needs.

Single Grain's gaming programmatic services include:

Programmatic media buying
Data analytics and reporting
Personalized game ad campaign creation
Real-time campaign optimization
Target gamer analysis
Game ad placement strategy

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— Our clients love us

“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

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Frequently Asked Questions

And We Have The Answers

What sets you apart from other B2B programmatic agencies?

Our expertise lies in our profound comprehension of B2B marketing and programmatic ad purchasing, particularly within the gaming industry. Our seasoned team has a rich history of collaborating with B2B clients from diverse sectors, crafting bespoke programmatic strategies. We recognize the uniqueness of each business, and thus, we blend data-fueled insights, cutting-edge technology, and industry-leading methodologies to construct a programmatic blueprint that aligns with your business needs. Furthermore, we stay abreast of the latest developments and breakthroughs in the programmatic sphere, guaranteeing that we consistently deliver the most efficient and groundbreaking solutions.
How does programmatic advertising differ for B2B companies compared to B2C?

Implementing programmatic advertising in the gaming industry, particularly for B2B partnerships, requires a unique approach compared to B2C. While B2C campaigns in gaming often target impulsive in-game purchases and broad player bases, B2B programmatic initiatives typically focus on fostering enduring partnerships and reaching distinct business segments within the gaming ecosystem. The B2B acquisition process in this industry is often intricate, involving numerous stakeholders. Hence, we leverage programmatic advertising to connect with and engage these key players across diverse digital platforms throughout an extended sales cycle.
What are the most effective programmatic channels for B2B businesses?

The optimal programmatic channels for your gaming enterprise hinge significantly on your unique game offerings, market, and player personas. Our B2B programmatic agency team will labor tirelessly to pinpoint the most influential platforms for your promotional activities, taking into account where your potential gamers are most engaged. This could span from display ads on gaming-related websites to targeted social media campaigns. Our strategy is consistently driven by data, utilizing historical insights and continuous data scrutiny to make the most beneficial decisions for your return on investment and your gaming business expansion.
How much should I budget for programmatic advertising as a B2B company?

There isn't a universal solution to this, as your investment should be in harmony with your gaming enterprise's scale, objectives, and comprehensive marketing expenditure. Our team will collaborate closely with you to craft a tailored proposal that delineates the ideal allocation for your B2B programmatic advertising initiatives. This guarantees we're leveraging your budget to captivate and engage potential gamers in the most efficient way. For a complimentary discussion on your programmatic budgeting within the gaming industry, don't hesitate to connect with us!