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Boost Your Reach with Programmatic

Are in-game ad placements overwhelming your marketing efforts while offering low returns?

Programmatic advertising in the gaming industry often feels like navigating a complex level, filled with challenges such as lack of player targeting, poor ad placements, and inferior returns on ad spend. It's frustrating to invest heavily in advertising only to see disappointing results, like a game over screen.

Yet, the solution is simpler than you might think. By leveraging the power of a programmatic advertising agency, you can finally turn this challenge into a high score for your business.

At Single Grain, we offer the expertise and the cutting-edge tools that can revolutionize your advertising strategy. As a leading programmatic advertising agency in the gaming world, we are focused on driving results with programmatic campaigns that reach your target players and maximize your Return on Ad Spend (ROAS).

Our Expertise in Programmatic Advertising

With Single Grain, your programmatic advertising in the gaming industry will harness the power of automation and data analysis. We utilize data-driven strategies to smartly position your game ads, saving your time and resources while boosting visibility among gamers.

We keep pace with the fast-evolving trends in the gaming advertising landscape and fine-tune your campaigns accordingly. By directing your ads to the right gamers at the right moment, we ensure that you receive maximum value for every ad dollar spent.

No more fretting over misplaced game ads or low gamer engagement. Single Grain is here to revolutionize your advertising approach with high-performing programmatic strategies tailored for your game's specific needs.

Our programmatic advertising services for the gaming industry include:

Target-oriented game ad placements
Sophisticated gamer segmentation
Retargeting strategies for lapsed players
Real-time campaign optimization
Comprehensive performance reporting

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— Our clients love us

“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

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Frequently Asked Questions

And We Have The Answers

What makes your approach as a programmatic advertising agency unique?

In the gaming industry, it's not enough for a programmatic advertising agency to just concentrate on ad positioning. We take a comprehensive approach. Our focus extends beyond just the timing and location of your ads. We delve into the strategy that drives it. This involves gaining a deep understanding of your gamer audience, their playing habits, preferences, and the most effective methods to captivate them. We employ a mix of cutting-edge technology and human expertise to fine-tune and enhance your campaigns, guaranteeing you achieve the highest yield from your advertising investment.
How does programmatic advertising differ from traditional advertising methods?

Classic promotional strategies in the gaming industry frequently rely on manual operations, including the discussion of ad locations and cost structures. In contrast, a programmatic advertising agency leverages advanced technology to streamline the acquisition, positioning, and enhancement of media assets. This approach not only accelerates the process but also unlocks a treasure trove of data. This data-driven insight enables razor-sharp targeting and customized communication, enhancing the player's experience and engagement.
What channels can be utilized through programmatic advertising?

In the dynamic world of gaming, programmatic advertising can be strategically deployed across a plethora of channels, tailored to your unique audience and business objectives. These channels may encompass display ads, social media, video, mobile, audio, and even connected TV. Our team collaborates closely with you, delving into your goals to handpick the most impactful channels for your campaigns. This ensures your message lands with your audience precisely when and where it will resonate most powerfully.
How much should I budget for programmatic advertising with your agency?

The investment required for programmatic advertising in the gaming industry can fluctuate significantly, influenced by factors such as your campaign's reach, your strategic objectives, and the particular platforms you aim to engage. Nevertheless, our commitment is to collaborate with you to devise a customized approach that optimizes your budget and yields the highest possible return on investment. To gain a more comprehensive insight into the appropriate allocation for programmatic advertising within your gaming venture, we invite you to connect with us for a complimentary consultation!