“These guys are very good”
“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”
Just Some Of Our Happy Clients
Increased Conversion Rates Through Customer-Focused Content
Does this sound like your business?
- You’ve got content creation down pat, but you’re not seeing an increase in conversions, customers or revenue.
- You’re not creating content consistently (or at all) despite plenty of in-house resources like writers, thought leaders or data.
- You’re creating content haphazardly but aren’t measuring it so you don’t know what’s working and what’s not.
If you don’t have a disciplined content strategy in place (or if your strategy could be improved), you’re just wasting time creating content. And there’s a good chance that hundreds or thousands of conversions are going to waste each month.
But with a solid content strategy, you could be paying 62% less than traditional marketing and generating 3X as many leads. And 72% of marketers are successful because they measure their content marketing ROI.
At Single Grain, our talented content strategists focus on increasing your conversions by identifying the unique needs of your audience, performing extensive keyword research, and creating compelling content that your customers find invaluable.
In doing so, we work to ensure that those click-throughs don’t go to waste. but instead convince customers that your product or service is the perfect solution for them. We’ve implemented content strategy and marketing campaigns that helped Amazon, Airbnb and Lyft grow, and we can help your business grow, too.
We Specialize in HIGH-ROI Content Strategies
To give you a competitive edge, our experienced content marketing team takes a fully comprehensive approach to the design and delivery of your strategy for increased rankings and organic traffic.
Depending on your business goals, we may start with a full-scale content audit, identifying and optimizing any existing content that can be improved, spotting gaps in your strategy, and helping you to make more effective use of your quality content resources with effective inbound marketing.
With years’ of experience working with some of the biggest brands in the world, we’ll help you learn what specifically your target audience needs from you and the best formats, social media platforms (and influencers), and messages to use in order to give it to them.
After putting all this together into a long-term content strategy that focuses on your desired outcomes, we’ll deliver that plan with our skilled content creators, SEO pros, and lead generation expertise.
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“We can count on them to bring new ideas to the table consistently”
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
Some Common Content Strategy Questions
And We Have The Answers
-
What is a content strategy?
Think of a content strategy as a road map that guides your business towards generating a significant Return on Investment (ROI) from your best content via content marketing.
A successful strategy should be tailored to align the needs of your audience with your short- and long-term business goals. This involves identifying the kind of answers and solutions your ideal customers are searching for and determining the right types of content (blog posts, videos, infographics, ebooks, and even email marketing) to provide those solutions.
-
How do I know I’m getting a good ROI from my content strategy?
At Single Grain, we take a data-driven approach when implementing your content production strategy.
This means that even before we begin, we’ll discuss your business goals with you and agree on the specific KPIs (Key Performance Metrics) that we’ll measure to demonstrate the effectiveness of our work.
Once we implement your strategy, you’ll be provided with regular, in-depth reports that show our results in a way that is clear to read and easy to understand. That way, you’ll be able to see a definite, tangible return on your investment in content strategy.
-
Do you offer any guarantees?
Designing and implementing a successful content strategy is as much an art form as it is a science. This means that while we can guarantee that we’ll put our best experts to work on identifying audience needs and the best way of meeting those needs, we’re unable to offer concrete guarantees when it comes to results.
That said, you can check out our case studies and client testimonials to see the kind of success our content team typically achieves for our clients. We also encourage you to take a look at our own high-performing content, which has enabled us to rank #1 on Google for some of the most competitive keywords in our industry.
We’re a successful, well-respected, full-service digital marketing agency for good reason!
-
How much do you charge?
Since each client we work with comes to us with unique goals and needs, we offer bespoke quotes tailored to your needs.
We typically offer three tiers of content strategy services:
- Done-for-you: We design, execute and manage your entire content marketing strategy on your behalf.
- Done-with-you: We work with you to devise your strategy and provide you with the knowledge and resources you need to successfully implement it yourself.
- Do-It-Yourself: We equip you with the frameworks and tools you need to take full control over your own content strategy.
-
How is Single Grain different from other content strategy agencies?
We work tirelessly to deliver world-class content strategies with great content that produce real, tangible results.
We’ve been doing this for large and small brands for over a decade, and combine the kind of tried-and-trusted methods that serve our clients time and time again. We have unique insights into the latest content marketing trends and developments.
This approach has earned us a reputation as the go-to content strategists for some of the biggest brands in the world, with the likes of Airbnb, Amazon, Uber, and Intuit all turning to us to help grow their business online.
This proven track record even continues with our content marketing efforts. Thanks to a well-devised strategy, our content marketing agency ranks #1 on Google for key terms like “marketing trends” and “SEO techniques,” and we regularly demonstrate our skills and expertise through high-quality blog posts such as:
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Single Grain Services
At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.
SEO & Content Marketing
Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:
- SEO goal evaluation and KPI setting
- Custom marketing plan for increased online visibility, search rankings and organic traffic
- Content marketing strategy planning and execution
- Ongoing marketing research and analysis of your competitors
- Technical SEO and infrastructure analysis
- ROI measurements and constant optimization
- Ongoing content marketing campaign tracking and monitoring
PPC: Google & Facebook Advertising
Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:
- Ensure up-to-date advertising strategies, techniques, and constant optimization
- Make your business stand out with better brand analysis
- Grow a loyal, long-term audience with a targeted online presence
- Provide insightful metrics and comprehensive reports
- Help you avoid costly mistakes with our expert marketing efforts
Conversion Rate Optimization
Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:
- Combine CRO and SEO
- Create your personalized framework
- Improve your WordPress website design and UX
- Convert the leads that you need
- Research your audience’s on-site behavior
SaaS Marketing
Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.
- Drive more leads
- Convert subscribers
- Gain loyal customers who generate monthly recurring revenue
