You have until July 1, 2023 to migrate to GA4. Does this sound like your data analytics situation?:
If you don’t make this switch, a new GA4 property will be created for you, but the configurations may not be a complete match of your Universal Analytics settings. As a result, your ad campaigns may be disrupted.
Or, if you’ve made the switch, but aren’t sure if you’re using GA4 to its fullest extent, you could be missing out on vital insights that could drive hundreds or thousands of conversions each month.
However, if you seamlessly transition to GA4 as well as take advantage of its advanced features, you could place your business at the vanguard of data-driven decision-making — a move that could result in significant increases in conversion rates and revenue.
Working with the best GA4 migration services agency can turn that vision into reality.
Single Grain is a full-service digital analytics agency with a team of GA4 migration experts who have years of experience. You can trust us to successfully manage every aspect of your GA4 migration, helping enhance your analytics performance and conversion rates.
As a GA4 migration services agency, we provide the expertise to ensure a smooth and effective transition to Google’s latest analytics platform, allowing businesses to leverage the full potential of their data.
This involves a number of key activities, such as:
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If your property was established prior to October 14, 2020, it’s probable that you’re utilizing a Universal Analytics property. But if you created it after that date, you are probably already using GA4. Good news! This means you don’t need to take any action.
Universal Analytics and GA4 are two different versions of Google’s analytics software, each with their own set of features and capabilities. GA4 offers more advanced event tracking, machine learning capabilities, cross-platform tracking, and improved data controls, among other benefits.
GA4 provides more comprehensive and predictive insights, cross-platform tracking (across multiple devices and platforms), and improved integration with Google Ads. It’s also built for the privacy-first era, giving you more control over user data. Moreover, as Google’s newest platform, it will receive more support and updates compared to Universal Analytics.
GA4 migration involves setting up a new GA4 property alongside your existing Universal Analytics property. It includes transferring data, setting up data streams, event tracking, and other configurations. It’s recommended to run both versions side-by-side for some time to ensure data consistency and to get used to the new interface and features.
By default, GA4 doesn’t automatically import your historical Universal Analytics data. However, your old data will remain accessible in your Universal Analytics property. For continued analysis, it’s suggested to run both GA4 and Universal Analytics in parallel for a while. Some third-party tools or services might offer options to import historical data into GA4, but this isn’t a standard feature of GA4 itself.
Our GA4 migration experts have experience working with all types of businesses — from Fortune 500 corporations to startups, from B2B to B2C, from SaaS to e-commerce. We’re adept at handling projects of all sizes and verticals, experienced with both international and local data migration, comfortable with a multitude of data platforms, and we understand the intricacies of data architecture.
We integrate our knowledge of digital marketing and data analytics with our GA4 migration expertise to more effectively enhance each client’s data capabilities and ultimately their bottom line.
One significant differentiator is the direct line of communication you’ll have with our GA4 migration experts. Without an account manager as a go-between, you’ll enjoy quicker, more transparent communication and hands-on service. And, it’s important to note, we adhere to all best practices and guidelines for GA4 migration, avoiding any shortcuts or underhanded tactics.
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